CASE STUDIES
Dog Friendly Co
Business
Dog Friendly Co. is an Australian pet accessories brand known for its custom-made dog harnesses and collars. Sandra Abade and Luka Maric started the brand in 2019 in Sydney, Australia.
Challenge
Dog Friendly Co. faced stagnant revenue growth despite working with multiple agencies. They were unable to surpass their revenue plateau.
Our Solution
Digital Champ began working with the business in July 2023. We designed a comprehensive digital marketing strategy that covered SEO, Google Ads, Facebook Ads, and TikTok Ads.
SEO Strategy
We targeted page loading times, keywords, and competitor analysis in our first phase of SEO improvements.
01
Traffic Surge
Our strategies boosted monthly traffic by 200% from 1,000 to 3,000 in 3 months
02
Key Actions
Digital Champ took the following actions to boost Dog Friendly Co’s monthly traffic:
03
Redesign & Navigation
We improved the homepage design and site navigation for a better user experience.
04
Keyword Research & Technical SEO
We identified key pages, fixed media glitches, and enhanced site speed.
05
Content Authority
We created a Resources section to establish industry authority and attract first-time visitors.
06
Competitor Analysis
We also identified content gaps and integrated competitor keywords to improve rankings.
07
Social Media Ads (Facebook & TikTok)
Our optimization methods helped Dog Friendly Co. decrease its CPA from AU$60 to AU$30 per conversion.
08
Content Excellence
We collaborated with content creators to create engaging pet market content and leveraged their expertise for cost-effective and impactful campaigns.
09
Performance Tracking
We used Northbeam to pinpoint growth sources and optimize campaigns.
10
Google Ads Optimization
In our first month with the brand, we saw the following figures take shape: Revenue = +177% MoM, CPA = -42%, ROAS = +70% MoM. Cost = +64% MoM
11
Targeted Focus
We refined PPC campaigns to focus on high-volume keywords and best-performing products.
12
Ad Improvements
We re-wrote ads for higher click-through rates and implemented ad extensions.
13
Performance Max
The PMax campaign was previously set up to promote all products on the website. However, with a limited budget, Dog Friendly Co. was reaching its maximum spend each day. It meant that they were missing out on vital conversions for their best-performing products. We segmented the products into relevant product groups and focused on promoting the bestsellers initially and those with the highest ROI. We also adjusted the bids to ensure that the bestselling product group ads would be more visible in the SERP (Search Engine Results Page) space.
14
Strategic Bidding
We adjusted bids based on historical data to maximize sales during peak times while conserving budget during off-peak hours.
Impactful Results
Our PPC strategies yielded favorable results for Dog Friendly Co. Take a look:
Sales Growth: In the last 12 months, we helped Dog Friendly Co. grow from an average AU$50K/Month to AU$100K/Month.
Cost Efficiency: We also helped the brand reduce cost per sale by 42%. The only increment here is in efficiency.
Our strategic approach and continuous optimization efforts transformed Dog Friendly Co.’s digital presence, driving significant revenue growth and long-term success.
Channel Development & Management
Marketing Asset Creation
Digital Champ excels as an industry leader in propelling profitable performance at scale across every major advertising platform globally. Our expertise lies in developing and managing channels effectively while creating impactful marketing assets that resonate with your audience and amplify your brand presence.
Daily Channel Management
Our team at Digital Champ stands at the forefront of driving profitable performance at scale across a diverse range of major advertising platforms worldwide. We specialize in the meticulous daily management of these channels, ensuring consistent growth and success for your brand.
Live and Insightful Reporting
From the initial interaction to the final click, Digital Champ provides comprehensive access to analytics and performance dashboards. This transparency ensures you are always informed and in control, with a clear understanding of your campaign's performance at every stage.
Iterative Testing
At Digital Champ, we focus on maximizing your ROI by employing our advanced testing technology and adhering to industry-leading best practices. This approach is pivotal in driving scale and enhancing the efficiency of your marketing efforts, ensuring optimal results and continuous improvement.
Channels We Manage
Paid Social
SEM
Affiliate
Data
SEO
Video
Our Certifications
Don’t Only Believe Us, Here From The People We Have Worked With!
"I have had the pleasure of working with Nibha for several years now. Nibha is thoughtful, hard working and a very strategic thinker."
"I have had the pleasure to work with Nibha for over three years as a technology partner. She is analytical, data-driven and strategic in her approach. Having collaboarated on various cross-solution marketing engagements, she is by far one of the most engaged clients who is always on the lookout for innovative solutions. I would highly recommend Nibha."
