CASE STUDIES
Happy Staffy Co.
Business
Happy Staffy Co. is a pet-essentials brand that caters to the needs of the Staffy breed of dogs. The brand operates out of Australia and has been around since 2023.
Challenge
Being a new player in the pet essentials domain it was really hard to make a mark among heavy-hitting competitors who had been around for years.
Our Solution
Digital Champ came to Happy Staffy Co’s aid in March 2023. We designed a comprehensive digital marketing strategy covering SEO, Google Ads, Facebook Ads, and TikTok Ads within a limited budget and grew MoM with daily optimizations.
SEO Strategy
We first began by optimizing the brand’s online presence by tackling the SEO situation.
01
Traffic Surge
Our strategies helped boost monthly traffic by 1000% from 100 to 4.3K in just 12 months.
02
Key Actions
Here’s what we tackled to derive the aforementioned results for SEO:
03
Keyword Research
We identified key search terms used by potential customers looking for dog products.
04
Optimized Meta Descriptions
We then improved page titles and meta descriptions to attract more traffic from search engines.
05
Enhanced Navigation
We also improved internal links for better site navigation, boosting user engagement and conversions.
06
Weekly Blog Posts
We published engaging content on dog care, training tips, and product reviews, increasing site traffic.
07
In-Depth Product Guides
We also created detailed guides comparing dog products, which ranked high in search results.
08
External Content
Our team of writers contributed valuable articles to industry websites, building authority and a loyal following in the process.
09
Competitions
We ran successful contests with attractive prizes, significantly boosting social media engagement and outpacing the brand’s competitors in the process in terms of engagement.
10
Social Media Ads (Facebook & TikTok)
We increased organic presence from 0 to 186K followers on Instagram and 0 to 120K followers on TikTok. Paid traffic started with a AU$4K/Month budget that generated AU$50 CPA. We optimized it and, in 12 months, had it running at AU$40K/Month at AU$25 CPA.
11
Content Calendars & Ideation
The brand didn’t have the budget to collaborate with content creators, so we created ideation documents (on informational/trendy/sales), including creatives for Facebook & TikTok specifically.
12
Launch Performance Marketing
We also launched performance marketing campaigns using their most viral organic content that had good lead potential.
13
Performance Tracking
We used a combination of TripleWhale, Looker Studio & Google Analytics to pinpoint growth sources and optimize campaigns.
14
Google Ads
The first month we began working with them, we observed the following figures: Revenue = AU$50K, Spend = AU$10K, ROAS = 5x. We grew the brand from the said figures to spending AU$50K/Month and generating AU$200K/Month at a ROAS of 4x in just 12 months. We also launched a product-specific PMax campaign with a segmentation between the best profit-driving products vs the worst. We also integrated First-party data from Klaviyo.
Impactful Results
Our strategies enabled Happy Staffy Co.’s sales figures to grow at a respectable margin, helping them establish a good presence online.
Sales Growth
In just 12 months, Digital Champ’s efforts helped Happy Staffy Co. grow from scratch to generate AU$40K/Month while spending only 30% on performance marketing.
Channel Development & Management
Marketing Asset Creation
Digital Champ excels as an industry leader in propelling profitable performance at scale across every major advertising platform globally. Our expertise lies in developing and managing channels effectively while creating impactful marketing assets that resonate with your audience and amplify your brand presence.
Daily Channel Management
Our team at Digital Champ stands at the forefront of driving profitable performance at scale across a diverse range of major advertising platforms worldwide. We specialize in the meticulous daily management of these channels, ensuring consistent growth and success for your brand.
Live and Insightful Reporting
From the initial interaction to the final click, Digital Champ provides comprehensive access to analytics and performance dashboards. This transparency ensures you are always informed and in control, with a clear understanding of your campaign's performance at every stage.
Iterative Testing
At Digital Champ, we focus on maximizing your ROI by employing our advanced testing technology and adhering to industry-leading best practices. This approach is pivotal in driving scale and enhancing the efficiency of your marketing efforts, ensuring optimal results and continuous improvement.
Channels We Manage
Paid Social
SEM
Affiliate
Data
SEO
Video
Our Certifications
Don’t Only Believe Us, Here From The People We Have Worked With!
"I have had the pleasure of working with Nibha for several years now. Nibha is thoughtful, hard working and a very strategic thinker."
"I have had the pleasure to work with Nibha for over three years as a technology partner. She is analytical, data-driven and strategic in her approach. Having collaboarated on various cross-solution marketing engagements, she is by far one of the most engaged clients who is always on the lookout for innovative solutions. I would highly recommend Nibha."
