CASE STUDIES
Platypus Australia
brand type
E-commerce Store
Channel Managed
Google
Ads
My roles were
Performance marketing manager
What DID I Notice after an initial review?
Performance max/Smart Shopping results were skewed with brand data Inflating ROAS to 7 with brand terms, which sucks! Brand ROAS in my experience reaches to close to 50 atleast. Clearly indicating overspend on branded keywords.
They were scaling performance max/Smart Shopping campaigns however there was no overall revenue growth. That Means they were spending more money, google showing incremental revenue but not overall growth in revenue!
What DID I DO TO RESOLVE THIS?
01
Removed Brand Terms & Started Standard Shopping
Removed all brand terms from PMax/Smart Shopping and then started a standard shopping campaign.
02
Created segregation in product feed
Creating segregation in the product feed helps in bidding based on product groups ROAS/CPA. This helps in levergaing the levers which perform well and reducing where they do not.
03
Interwined MER IN THE Key metrics
To watch out to Never depend on one particular channel
What Happened After putting this in place
Overall revenue increased by 20% in month 1 of application, with a decrease in digital cost by 5% MoM
Learnings
Platypus was able to get out of its stagnant growth period By only leveraging Proper data driven optimizations for google ADs
Channel Development & Management
Marketing Asset Creation
Digital Champ excels as an industry leader in propelling profitable performance at scale across every major advertising platform globally. Our expertise lies in developing and managing channels effectively while creating impactful marketing assets that resonate with your audience and amplify your brand presence.
Daily Channel Management
Our team at Digital Champ stands at the forefront of driving profitable performance at scale across a diverse range of major advertising platforms worldwide. We specialize in the meticulous daily management of these channels, ensuring consistent growth and success for your brand.
Live and Insightful Reporting
From the initial interaction to the final click, Digital Champ provides comprehensive access to analytics and performance dashboards. This transparency ensures you are always informed and in control, with a clear understanding of your campaign's performance at every stage.
Iterative Testing
At Digital Champ, we focus on maximizing your ROI by employing our advanced testing technology and adhering to industry-leading best practices. This approach is pivotal in driving scale and enhancing the efficiency of your marketing efforts, ensuring optimal results and continuous improvement.
Channels We Manage
Paid Social
SEM
Affiliate
Data
SEO
Video
Our Certifications
Don’t Only Believe Us, Here From The People We Have Worked With!
"I have had the pleasure of working with Nibha for several years now. Nibha is thoughtful, hard working and a very strategic thinker."
"I have had the pleasure to work with Nibha for over three years as a technology partner. She is analytical, data-driven and strategic in her approach. Having collaboarated on various cross-solution marketing engagements, she is by far one of the most engaged clients who is always on the lookout for innovative solutions. I would highly recommend Nibha."
