Contact Me
Contact Me, an online retailer for contact lenses, faced the challenge of increased competition from global companies entering the Australian market.
They needed a comprehensive digital transformation to update their digital presence and outperform the competition.
The goal was to rebrand and relaunch their website while implementing an omnichannel digital marketing strategy.
Smart Campaign and Rebranding:
- Developed a strategic marketing campaign across multiple touchpoints.
- Created a new visual identity and repositioned the brand for maximum impact.
- Incorporated the new brand identity into the design of their website.
User-Friendly Website:
- Utilized user journey mapping to ensure an engaging and intuitive website experience.
- Implemented conversion-driving features like smart CTAs and a quick reorder option.
- Ensured the website was visually appealing, easy to navigate, and optimized for conversions.
Comprehensive Digital Marketing Roadmap:
- Prepared a roadmap that encompassed various digital marketing channels.
- Targeted the most qualified traffic through a combination of paid ads and organic strategies.
- Implemented data-driven approaches to maximize ROI and campaign effectiveness.
Impressive Revenue Growth:
- Achieved a remarkable 5.5x revenue growth within six months.
- The digital transformation and marketing efforts resulted in a significant increase in sales.
Strong ROI from Paid Ads:
- Generated a $10 return on investment (ROI) for every $1 spent on paid advertising.
- Implemented targeted and cost-effective paid campaigns to drive qualified traffic.
Increased Organic Traffic:
- Achieved a substantial 30% increase in organic traffic to the website.
- Employed effective SEO strategies to improve organic search visibility.
Exceptional Ecommerce Conversion Rate:
- Maintained an impressive average ecommerce conversion rate of 10.8%.
- The website’s user-friendly design and conversion-focused features drove high conversion rates.
