NEW SMILES DENTAL
New Smiles Dental, a dental clinic located in Preston, Melbourne, sought to establish a strong digital presence and attract new patients in a highly competitive local market. Within a tight timeframe of three months, they aimed to achieve significant results and increase their visibility and patient base.
- Comprehensive Digital Strategy:
- Conducted a thorough analysis of the local market and competitors.
- Developed a tailored digital marketing strategy to target potential patients effectively.
- Website Optimization:
- Conducted a detailed website audit to identify areas for improvement.
- Implemented on-page optimization techniques to enhance website visibility and user experience.
- Created engaging and informative content to showcase New Smiles Dental’s expertise.
- Local Search Optimization:
- Optimized Google My Business listing with accurate information and compelling visuals.
- Implemented local SEO strategies to boost visibility in local search results.
- Encouraged positive patient reviews and managed online reputation.
- Targeted Advertising:
- Ran highly targeted and cost-effective online advertising campaigns to reach the local audience.
- Utilized search engine advertising (Google Ads) and social media advertising (Facebook Ads).
- Created compelling ad copy and visually appealing creatives to attract potential patients.
- Comprehensive Digital Strategy:
- Increased Online Visibility:
- Achieved a significant improvement in search engine rankings for relevant keywords.
- Enhanced local visibility, appearing prominently in local search results for Preston, Melbourne.
- Improved Website Traffic and Engagement:
- Generated a substantial increase in website traffic from organic and paid sources.
- Increased the average time spent on the website, indicating improved user engagement.
- Expanded Patient Base:
- Acquired a significant number of new patients within the three-month timeframe.
- Generated a steady stream of inquiries and appointment bookings through the website.
- Positive ROI and Revenue Growth:
Achieved a strong return on investment (ROI) through the targeted advertising campaigns.
Experienced a noticeable increase in revenue attributed to the digital marketing efforts.
