Since its establishment in 2012, Stylerunner has evolved to become one of Australia’s leading women’s athleisure brands, providing luxury designs at an accessible price point.
Competing against the big brands was #1 on their priority list.
They had a vision of becoming a go to brand for women athleisure but were starting from ground zero with no previous successful marketing campaigns, winning creative or a proper functioning website.
We needed to get the revenue in faster for the business and we didn’t have the advantage of getting up a new website for the business, so we took up a 3-fold process –
1) Established the brand’s foothold in the retail industry through a tailored social media strategy that positioned them as thought-leaders in the womenswear space. Utilized influencer & user-generated content (UGC).
2) Launched Retargeting Google Ads to create a full funnel strategy to capture the intent gathered through social media.
3) Increased Email & Social Followers – By doing a competition research ensured that Stylerunner released key styles ahead of their competitors to increase brand loyalty.
- ROAS increased by 3x with increase in spend by 2x in 6 months. The revenue increased from $200K/month to $2M/month, and the return on investment (ROI) was significantly higher than expected.
- Stylerunner achieved their target sales within just six months instead of twelve months.
